Viacheslav Brahinets: the trust of website visitors as the basis for the company’s business development

10/14/2023

Marketing is not linear. There is no one channel or one step that attracts many customers. Modern marketing is an ecosystem where many channels work together, and customer validation is crucial to campaign success.

How can you increase sales on the site?

Here are some tips on how to build trust with your website:

State who you are and what you do: uncertainty about services and companies that lack a common direction is unfortunately quite common. Transparency and 100% clarity are essential to buyers. Each website should mention its target audience and provide details on how they help in their specific niche by providing a short list of services or product categories.
Make it easy to reach you: every website should have a phone number and a personal contact form. If someone has a problem, they might want to call immediately, so the lack of a number means «we’re not taking calls». It also says that if there is a problem… guess what… «we don’t answer calls». Phone number prefixes also confirm the location for those who want to call a local service provider.
Maintain your content and links: Not only should your website look fresh and provide a simple user experience, but it should also be maintained. Many websites on the Internet have over 100 pages, and a lot happens in a year. Content is corrupted. The sites you link to may not be here next year. Or the image you linked to is no longer hosted, and things start to fall apart. Having a site with links leading to broken pages is a great way to lose readers’ trust and signal that the site is not being updated and the brand is not paying attention to detail.
Use quality brand imagery: websites can have different levels of flashy behavior and appeal, but the foundation for every website is a branded photo and video that suits your organization. Stock images can only tell part of the story, and good stock is expensive, so companies grabbing cheap photos or free stock images usually look cheap.

Modern websites are mobile optimized and responsive. If your website is not mobile-optimized, it sends a message that we’re not at home, we’re not at work, and we don’t care about our digital reputation. Wrong first impression and lack of trust in the site.