Disgraced Ubisoft execs thought female lead characters wouldn’t sell
A new exposé into corporate culture at Ubisoft describes producers holding meetings in strip joints and fighting against female representation.
More alleged details of sexism and harassment at Ubisoft have emerged, as well as how much certain execs fought against having female leads in games – including Kassandra from Assassin’s Creed Odyssey.
The report by Bloomberg journalist Jason Schreier claims that several senior Ubisoft staff members encouraged a misogynistic culture that kept out women from both creative roles and as leads within the games themselves.
Supposedly, a male playable character was only added to Assassin’s Creed Odyssey after chief creative officer Serge Hascoët – who it’s claimed regularly held meetings in strip joints – insisted that, ‘women don’t sell’.
Hascoët also apparently deemphasised the role that Evie was set to play in Assassin’s Creed Syndicate and prevented a plot twist that would’ve seen Bayek’s wife become the main character halfway through Assassin’s Creed Origins.
Although she had a more minor role than her twin brother, in 2015 Evie became the first playable female character in a mainline Assassin’s Creed game – eight years after the franchise first emerged and at a time at which it was still receiving yearly sequels.
Last month, Ubisoft suspended vice presidents Tommy Francois and Maxime Beland, with the latter resigning shortly after. More recently, Ubisoft Canada managing director Yannis Mallat and global head of HR Cécile Cornet also resigned, alongside Hascoët.
Ubisoft has admitted that it has ‘fallen short’ in terms of investigating complaints of harassment, with the Bloomberg report suggesting that the former execs had been acting freely for several years and that their conduct was well known throughout the company.
Email [email protected], leave a comment below, and follow us on Twitter.
Follow Metro Gaming on Twitter and email us at [email protected]
For more stories like this, check our Gaming page.
Source: Read Full Article