KitKat Expands Partnership With ESL Gaming for Northern League of Legends Championship – The Esports Observer

ESL Gaming and KitKat entered into a new partnership for the 2021 Northern League of Legends Championship which starts on Wednesday. Financial details of the partnership were not released.

KitKat now becomes the first confectionery brand partner of the NLC. This partnership comes less than a wekk  after KitKat, League of Legends European Championship Series, and the European Masters announced they would partner through 2023 and would become a partner to the League of Legends Continental League in CIS.

Through its DreamHack brand, the NLC is the top league run by ESL Gaming and is part of a new competitive esports ecosystem linked to the DreamHack-operated UKLC in the UK and Ireland and the Telia Esports Series — featuring national leagues Finland, Norway, Denmark, and Sweden.

SPORTFIVE was the company that facilitated the initial partnership between KitKat and Riot Games while its subsidiary, build a rocket, is the “gaming and esports activation agency” of choice in this endeavor.

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